HomeMy WebLinkAboutOrdinance No. 98-O180
ORDINANCE NO. g s _ Ol g
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AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF AZUSA
AMENDING THE AZUSA MUNICIPAL CODE BY ADDING ARTICLE III DIVISION
1, OF CHAPTER 6 TO RESTRICT OUTDOOR ADVERTISING OF ALCOHOLIC
BEVERAGES, TOBACCO PRODUCTS AND CERTAIN ADULT TELEPHONE
MESSAGES
WHEREAS, local agencies are becoming targeted in the marketing of alcoholic beverages
and tobacco products; and
WHEREAS, local agencies are becoming increasingly aware that minors are being subjected
to the adult entertainment industry by outdoor advertising; and
WHEREAS, the Los Angeles County Board of Supervisors has recognized the danger that
such advertising presents in influencing minors and has recently adopted ordinances prohibiting
outdoor advertising of alcoholic beverages, tobacco products and certain adult telephone messages
in residential areas, near parks and schools, and in other inappropriate areas in the unincorporated
areas of Los Angeles County; and
WHEREAS, the City is aware that minors are exposed to outdoor advertising by simply
walking to school or playing in their neighborhood and that such advertising threatens the public
health, safety and welfare of minors; and
WHEREAS, on August 17,1998, the City Council has directed the City Attorney to prepare
and ordinance to amend the Azusa Municipal Code by adding Article III, Division 1 of Chapter 6.
THE CITY COUNCIL OF THE CITY OF AZUSA DOES ORDAIN AS FOLLOWS:
SECTION 1. Article III, Division 1 of Chapter 6 of the Azusa Municipal Code is hereby
added to read as follows:
"ARTICLE III Restrictions on Outdoor Advertising of Alcohol, Tobacco Products and
Adult Telephone messages"
DIVISION 1. OUTDOOR ADVERTISING OF ALCOHOL, TOBACCO PRODUCTS AND
ADULT TELEPHONE MESSAGES
Sec. 6-58. Definitions.
The following words terms and phrases, when uses in this article shall have the meanings
ascribed to them in this section, except where the context clearly indicates a different meaning.
(a) "School' shall include any elementary or secondary school, public or private,
attendance at which satisfies the compulsory education laws of the State.
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(b) "Park" shall mean any park, playground or grounds under control, direction or
management of a public entity.
(c) "Recreational Facility" shall mean any recreational center or facility under control,
direction or management of a public entity.
(d) "Youth Center" shall mean any designated indoor public, private or parochial
facility, other than a private residence or a multiple dwelling unit, which contains
programs which provide on a regular basis, activities or services for persons who
have not yet reached the age of eighteen years, including, but not limited to,
community-based programs, after-school programs, weekend programs, violence
prevention programs, leadership development programs, vocational programs,
tutorial or other educational assistance or music, art dance, and other recreational or
cultural activities, physical fitness activities and sports programs.
(e) "Church" shall mean a development maintained and used exclusively for religious
worship, including customary incidental educational and social activities in
conjunction therewith.
(f) "Child care center" shall mean a facility, other than a family day care home, in which
less than 24 hour -per -day non-medical care and supervision is provided for children
in a group setting as defined and licensed under the regulations of the State of
California. For purposes of this subsection, "child care center" shall not include such
a facility when it is appurtenant and clearly subordinate to a commercial or industrial
activity, established on the same lot or parcel, and operated for the children of the
employees of the commercial or industrial activity.
(g) "Alcoholic beverage" shall mean any beverage in liquid form that contains not less
than one-half percent of alcohol by volume and is intended for human consumption.
(h) "Tobacco product' shall mean any substance containing tobacco leaf, including but
not limited to cigarettes, cigars, pipes, tobacco, snuff, chewing tobacco and dipping
tobacco.
See. 6-59. Regulations
(a) No person shall place or cause to be placed any advertisement for alcoholic
beverages, cigarette or tobacco products or any advertisement for live or recorded
telephone messages containing any harmful matter, as defined in Section 313 of the
Penal Code, on any outdoor advertising signs located 300 feet of the premises of any
residential unit, or 1,000 feet from any school, park, playground or recreational
facility, youth center, child care center, entertainment park or church.
(b) This section 6-59 shall not apply to outdoor advertising signs located on property
adjacent to and designed to be viewed primarily by, persons traveling on a freeway.
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(c) The distances specified in this section shall be measured in a straight line, without
regard to intervening structures, from the nearest point of the outdoor advertising to
the nearest point of a use or zone listed above.
Sec. 6-60. Enforcement.
(a) This section shall be administered and enforced by the Community Development
Department. The Department shall create and update a detailed map of the City,
showing the location and boundaries of all schools, parks, playground, recreational
centers and facilities, youth centers, child care centers, entertainment parks and
church, and the corresponding 1000 -foot radii within which the advertising of
alcohol, tobacco products and adult telephone messages is prohibited. Nothing
contained in this section shall be interpreted or enforced in such a manner as to
constitute a compensable limitation on the use of any advertising display pursuant
to the Business and Profession Code Section 5412. The Department may enter into
agreements with appropriate departments to enforce this section.
(b) A sixty day amortization period shall be provided from the date that this ordinance
is in effect in which the restricted advertisements may remain, subject to removal by
the sixty-first day.
Sec. 6-61. Findings and Purpose.
The City Council hereby finds and declares:
(a) It is unlawful for any person under the age of 21 years to obtain, possess, or control
any alcoholic beverage in the State and it is unlawful for any licensee authorized to
sell such products to furnish any alcoholic beverage to a person under 21 years of
age.
(b) Studies have shown that the attitudes of children toward alcohol are significantly
influenced by their exposure to alcoholic beverage advertisements.
(c) Studies reveal an association between juvenile alcohol use and crime, suicide, and
accidents.
(d) It is unlawful for any person engaged in the manufacture or sale of tobacco products
to sell or give tobacco to any individuals under the age of 18 years.
(e) Exposure to advertising reinforces existing use of tobacco products among youths,
contributes to higher levels of tobacco product use among youth, and increases the
intention to use tobacco products among those young people who do not yet consume
them.
(f) Seventy-five percent of twelfth graders first tried cigarettes before the age of 15 and
more than three million minors under the age of 18 consume more than 947 million
packs of cigarettes annually
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(g) It is unlawful for any person to send or distribute any harmful matter to a minor by
live or recorded telephone message.
(h) An ordinance restricting the placement of advertisements for alcohol, tobacco
products and live or recorded telephone messages containing any harmful matter as
defined in Section 313 of the Penal Code on outdoor advertising signs is a reasonable
and necessary measure for the promotion of the welfare of minors exposed to such
advertisements and is a necessary measure for reducing illegal use of tobacco
products and consumption of alcohol products by minors.
(i) The restrictions contained in this ordinance will not unduly burden the legitimate
business activities of persons licensed to sell alcohol or tobacco products on a retail
basis, nor prevent adults from obtaining information needed to make lawful
purchases or unduly burden the legitimate business activities ofpersons transmitting,
disseminating or distributing, as part of a commercial transaction, live or recorded
telephone messages containing adult messages.
(j) By this ordinance, the City Council intends to narrowly focus its efforts on those
advertisements which most directly affect minors where they live attend school and
engage in recreational activities, while protecting legitimate business activities.
(k) The placement of outdoor advertisements for alcohol, tobacco products, or adult
telephone messages where minors live, attend school and engage in recreational
activities currently threatens the public health, safety or welfare and therefore this
ordinance is needed for the preservation of the public health, safety and welfare.
(1) The ordinance is compatible with and supportive of policies of the City of Azusa
General Plan in that the proposed prohibitions on the placement of outdoor
advertisements for alcohol, tobacco products and adult telephone messages will
contribute to the public health, safety and welfare.
(m) Given the imposition of more restrictive standards on the placement of outdoor
advertisements for alcohol, tobacco products and adult telephone messages, this
ordinance will not have a significant impact on the environment, and it is
Categorically Exempt as a member of Class 8 of the State California Environmental
Quality Act ( CEQA) Guidelines (Article 19, Categorical Exemptions) and Class 8
of the City of Azusa Local Guidelines for Implementing CEQA.
SECTION 2: This Ordinance shall be in full force and effect thirty (30) days after its
passage.
SECTION 3: A summary of this Ordinance shall be published in the manner required by law.
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PASSE RAVED, AND ADOPTED s 1st day December,1998.
MAYOR
I Adolph Solis, City Clerk of the City of Azusa hereby certify that the foregoing
Ordinance No 98-018 was duly adopted by the City Council of the City of Azusa, at a regular
meeting thereof , held on the 21 st day of December , 1998, by the following vote of
the Council:
No 98-018 was duly introduced and placed upon its first reading at a regular meeting of the
City Council of the City of Azusa at a regular meeting thereof held on the 7t' day of
December 1998, and that thereafter, said ordinance was duly adopted and passed at a regular meeting
of the City Council on the 215` day of December 1998, by the following vote of the Council:
AYES: COUNCILMEMBERS: HARDISON, STANFROD, ROCHA, BEEBE, MADRID
NOES: COUNCILMEMBERS: NONE
ABSENT: COUNCILMEMBERS: NONE
ADOLPH S
City Clerk
APPROVED A(SJTlO FFOF84:
Aeky , ! V �
City Attorney
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