HomeMy WebLinkAboutD-1 Public Hearing Ordinance NO. 2016-O6 - BillboardsPUBLIC HEARING/SCHEDULED ITEM
D-1
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
VIA: TROY L. BUTZLAFF, ICMA-CM, CITY MANAGER
FROM: KURT CHISTIANSEN, FAICP, ECONOMIC AND COMMUNITY DEVELOPMENT
DIRECTOR
DATE: AUGUST 15, 2016
SUBJECT: FIRST READING OF ORDINANCE NO. 2016-O6 – AMENDING SECTION
88.38.040(D) AND ADDING SECTION 88.38.085 TO THE AZUSA MUNICIPAL
CODE TO AUTHORIZE BILLBOARDS RELOCATION AGREEMENTS
SUMMARY:
On August 3, 2016, the City of Azusa Planning Commission conducted a duly noticed special public,
hearing on testimonies from the public, on a proposed code amendment to the Azusa Municipal Code to
authorizing billboard relocation agreements. The Commission recommended to the City Council,
approval of Code Amendment No. 241 with a 4 to 0 vote. The proposed code amendment will assist the
City in meeting its economic development goals and provide a mechanism to remove unsightly and
outdated billboards without paying compensation. The proposed actions consist of opening the Public
Hearing, receiving public testimony and closing the Public Hearing. The proposed actions also
introduces for first reading Ordinance No. 2016-O6, amending section 88.38.040(D) and adding section
88.38.085 to the Azusa Municipal Code to authorize billboards relocation agreements.
RECOMMENDATION:
Staff recommends that the City Council take the following actions:
1) Open the Public Hearing, receive public testimony, close the Public Hearing; and
2) Introduce for first reading, Ordinance No. 2016-O6, amending section 88.38.040(D) and adding
section 88.38.085 to the Azusa Municipal Code to authorize billboards relocation agreements.
BACKGROUND:
The City’s sign ordinance prohibits the installation of new off-site signs (Billboards). However, state
law (Business & Professions Code, Section 5412) authorizes cities to enter into relocation agreements to
facilitate removal of existing billboards that may be located in other areas to areas that are more
appropriate and produce fewer visual and aesthetic impacts. The state policy is designed to provide cities
with flexibility and empower cities to enter into relocation agreements on whatever terms are agreeable
APPROVED
COUNCIL MEETING
8/15/2016
Ordinance No. 2016-O6 - Billboards
August 15, 2016
Page 2 of 3
to an outdoor advertising display owner and the city as a means of eliminating the need to pay
compensation for their removal from areas. Many times, the billboard relocation agreements entered into
between cities and billboard operators provide other financial and/or public benefits to the city as these
may be negotiated.
The purpose of this code amendment is to authorize the City to consider billboard relocation agreements
upon terms that are acceptable to the City and the billboard operator. The code amendment does not
commit the City to approve any specific billboard relocation project, but does create an exemption and
process to authorize these in the future.
DISCUSSION:
The proposed code amendment makes two (2) changes to the sign regulations contained in Chapter
88.38.
1) The ordinance amends Section 88.38.040(D) to authorize relocation agreement as an exception
to the current billboard ban. It should be noted that new billboards not associated with relocation
activities are still prohibited.
2) The ordinance adds Section 88.38.085 to establish procedures for the consideration of billboard
relocation agreements. These procedures include requirements for applications, criteria for
consideration, necessary findings, and the hearing procedures that will be required.
Again, the ability to construct a billboard or modify an existing billboard will depend upon negotiatio n
of terms to be documented in a billboard relocation agreement. Each billboard relocation agreement
must provide benefits, financial or otherwise, before it can be approved.
ENVIRONMENTAL REVIEW
The code amendment is exempt from review under the California Environmental Quality Act
(“CEQA”), pursuant to Sections 15060(c)(2) (the activity will not result in a direct or reasonably
foreseeable indirect physical change in the environment) and 15060(c)(3) (the activity is not a project as
defined in Section 15378) of the CEQA Guidelines, California Code of Regulations, Title 14, Article 3,
because it has no potential for resulting in physical change to the environment, directly or indirectly.
ZONING CODE AMEDMENT FINDING OF FACTS:
In order to approve the Zoning Code Amendment, the Planning Commission must make the following
Finding of Facts:
1) That the proposed zoning code amendment is consistent with the goals, policies, and objectives
of the General Plan, any applicable specific plan, development agreement, owner participation
agreement or disposition and development agreement.
Goal 4. Improve the visual appeal of the City.
Policy 4.2. Encourage attractive gateway treatments to establish a positive image of the city its
districts and corridors.
Ordinance No. 2016-O6 - Billboards
August 15, 2016
Page 3 of 3
Policy 4.3. Require signage to be designed considering the scale and materials of adjacent
buildings, the desired character of the neighborhood, district, or corridor where the site is
located, and pedestrian orientation.
Policy 9.3. Promote business development that can support the city’s property tax base, generate
business-to-business sales taxes, and enhance Azusa’s economic health and quality of life.
Policy 10.2. Promote Azusa’s competitiveness at the regional or sub-regional level in key
strategic retail niches.
2) That the proposed zone change will not adversely affect surrounding properties.
A zone change is not proposed as a component of this Code Amendment. Therefore, the
proposed Code Amendment would not adversely affect surrounding properties, because current
land use and zoning designations will remain as they are.
The proposed code amendment will assist the City in meeting its economic development goals and
provide a mechanism to remove unsightly and outdated billboards without paying compensation.
FISCAL IMPACT
There is no fiscal impact associated with the recommended actions.
Prepared by: Reviewed and Approved:
Manuel Muñoz Kurt Christiansen, FAICP
Associate Planner Economic & Community Development Director
Reviewed and Approved: Reviewed and Approved:
Louie F. Lacasella Troy L. Butzlaff, ICMA-CM
Management Analyst City Manager
Attachments:
1) Draft Ordinance No. 2016-O6
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ORDINANCE NO. 2016-O6
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY
OF AZUSA AMENDING SECTION 88.38.040(D) AND
ADDING SECTION 88.38.085 TO THE AZUSA MUNICIPAL
CODE (DEVELOPMENT CODE) TO AUTHORIZE
BILLBOARD RELOCATION AGREEMENTS
WHEREAS, pursuant to article XI, section 7, of the California Constitution, the City of
Azusa (“City”) may make and enforce within its limits all local, police, sanitary, and other
ordinances and regulations not in conflict with general laws; and
WHEREAS, the City currently has a number of off-premises signs (Billboards)
throughout the City, both along freeways as well as interior corridors of the City; and
WHEREAS, City has, consistent with the California Outdoor Advertising Act
(California Business & Professions Code, Section 5200 et seq.), adopted certain regulations,
including Section 88.38.040 of the Azusa Municipal Code to prohibit the installation of new
off-site signs (Billboards) in the City; and
WHEREAS, the California Outdoor Advertising Act generally provides that
compensation must be paid to Billboard owners for the removal, abatement or limitation of the
customary maintenance, use or repair of certain lawfully erected nonconforming Billboards; and
WHEREAS, construction of new billboards is prohibited along highways designated as
Landscaped Freeways with certain exceptions, including the construction of relocated billboards
pursuant to California Business & Professions Code, Section 5443.5 or the construction of new
billboards along portions of Landscaped Freeways that have been declassified; and
WHEREAS, the City Council wishes to provide opportunities for the construction of
relocated billboards pursuant to the terms of this ordinance; and
WHEREAS, Business and Professions Code section 5412 specifically empowers a city
to enter into relocation agreements on whatever terms are agreeable to an outdoor advertising
display owner and the city as a means of eliminating the need to pay compensation for their
removal from areas of the city and other view corridors that lead into the City that may be
inappropriate; and
WHEREAS, Business and Professions Code section 5412 further empowers a city to
adopt ordinances or resolutions providing for the relocation of Billboards upon terms that are
acceptable to the City; and
WHEREAS, technology has also allowed for the modernization of advertising medium
by way of the creation of digital or electronic messaging, which have been utilized by
advertising companies throughout the nation; and
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WHEREAS, the City recognizes that Billboards are a valuable advertising tool, but
without proper design, placement and maintenance may unduly distract, create traffic hazards
and negative visual, lighting and glare impacts; and
WHEREAS, allowing the construction of relocated Billboards to more appropriate
locations within the City provides a greater opportunity for businesses in Azusa to advertise to
larger audiences and promote economic growth in Azusa and the region; and
WHEREAS, allowing the relocation of existing Billboards also allows the City to direct
placement of Billboards into areas that are more aesthetically appropriate, create fewer visual
and glare impacts and are less obtrusive to the City’s residents; and
WHEREAS, the City desires to establish a framework for the consideration of
Billboard Relocation Agreements within the City of Azusa.
WHEREAS, on August 15, 2016, the City Council of the City of Azusa (“City
Council”) conducted a noticed public hearing on the proposed amendments to the Development
Code at which all persons wishing to testify in connection with the proposed amendments to
the Municapl Code were heard and the amendments was fully studied, discussed and
deliberated; and
WHEREAS, the City Council has carefully considered all pertinent testimony and the
staff report presented during the public hearing for the proposed amendments to the
Development Code.
NOW, THEREFORE BE IT ORDAINED BY THE CITY COUNCIL OF
AZUSA as follows:
SECTION 1. The City Council finds that the above recitals are true and correct and hereby
adopts them as findings in support of this ordinance. The City Council further finds that
adoption of this ordinance is consistent with the City of Azusa General Plan’s Goals and
Policies, including, but not limited to, the following:
Goal 4. Improve the visual appeal of the City.
Policy 4.2. Encourage attractive gateway treatments to establish a positive image of the
city its districts and corridors.
Policy 4.3. Require signage to be designed considering the scale and materials of
adjacent buildings, the desired character of the neighborhood, district, or corridor where the site
is located, and pedestrian orientation.
Policy 9.3. Promote business development that can support the city’s property tax base,
generate business-to-business sales taxes, and enhance Azusa’s economic health and quality of
life.
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Policy 10.2. Promote Azusa’s competitiveness at the regional or sub-regional level in
key strategic retail niches.
Adoption of this ordinance promotes these policies by creating a mechanism to
authorize the relocation of Billboards to more appropriate locations within the City, while
providing increased opportunities for Azusa businesses to advertise to larger audiences and
promote economic growth in Azusa and the region.
The City Council further finds that adoption of this ordinance is reasonably related to
the public welfare of the citizens of the City and the surrounding region because it provides
economic development opportunities for Azusa businesses and promotes the removal of
Billboards in other areas of the City and the freeway corridors leading to the City into areas that
have fewer aesthetic and other impacts.
SECTION 2. Section 88.38.040(D) of the Azusa Municipal Code is hereby amended to
read as follows:
“D. Billboards (e.g. permanent off-site signs), except as approved as part of a
Billboard Relocation Agreement pursuant to the terms of this Chapter.”
SECTION 3. Section 88.38.085 is hereby added to the Azusa Municipal Code to read as
follows:
“88.38.085. – Billboard Relocation Agreements.
A. Intent and Purpose. Billboards are recognized as a legitimate form of
commercial advertising in the City. However, the size, number, location and illumination
of billboards can have significant influence on the City's visual character, and can, without
appropriate control, create or contribute to visual blight conditions. The purpose of this
section is to provide the parameters under which existing billboards may be relocated and
reconstructed subject to reasonable controls, while recognizing that community
appearance is an important factor in ensuring the general community welfare. Nothing
herein shall affect the right of any billboard in existence as of the date that this section
becomes effective to continue to exist pursuant to an agreement or as a legal
nonconforming use to be maintained pursuant to such agreement or in conformance with
this chapter.
B. General Requirements.
1. The requirements of this section shall apply to any off-site sign (Billboard)
project involving the installation or construction of relocated billboard, or the expansion,
modification, or digitization of an existing billboard, or the addition of additional face(s)
to an existing billboard within the City. Relocated Billboards shall be permitted in the City
only after an Agreement has been negotiated and executed between the billboard
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operator/owner and City and a permit has been issued in accordance with the terms of this
chapter. The Agreement may include compensation to be paid to the city or the provision
of other public benefits to be provided as a result of the relocation, installation and
operation of any billboard or modification of an existing billboard within the City. All
relocated billboards constructed shall comply with this chapter and all applicable
requirement of the California Business & Professions Code and the California Code of
Regulations.
An owner or entity proposing an agreement for relocation shall establish that the
relocated billboard meets one or more of the following eligibility requirements:
a. The billboard proposed for complete demolition and relocation is the subject
of any eminent domain action or threat of eminent domain action by a legally created
public entity possessing eminent domain/condemnation authority and provides public
benefits for such relocation ; or
b. The applicant chooses to completely demolish and relocate an existing
billboard, including a legal nonconforming billboard, to a more suitable location so as not
to conflict with the proposed development or redevelopment of the property and provides
public benefits for such relocation as negotiated in the agreement; or
c. The applicant chooses to completely demolish and relocate an existing
billboard, including a legal nonconforming billboard, to a more suitable location within
the City that lessens the overall negative aesthetic impacts on the City and its residents and
provides public benefits for such relocation; or
d. The applicant has previously removed and completely demolished one or
more billboards and maintains credits for such removal by the California Department of
Transportation pursuant to California Business & Professions Code, Section 5443.5 and
such relocation benefits the City of Azusa; or
e. The applicant proposes to enhance, improve and modify an existing
billboard already established within the City for the purpose of modernizing and
improving the aesthetic appearance of such billboard.
2. In the event of any conflict between any provision contained in this chapter
and any other provisions contained elsewhere in this code, the provisions of this chapter
shall govern.
3. No billboard shall be approved and no existing billboard shall be modified
without the applicant first providing proof of legal or equitable interest in the site proposed
for relocation or modification, including, but not limited to a lease, easement or other
entitlement, demonstrating the right to install and operate the billboard on the subject
property for the term desired. Information to be provided shall including the written
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consent of the property owner if not readily ascertainable from the foregoing documents.
4. All billboard agreements shall include requirements that applicants obtain
all additional federal and/or state permits for installation. Nothing contained in this
chapter shall require the City to negotiate and/or approve an Agreement on terms that are
unacceptable to the City Council.
5. Physical Requirements.
a. The minimum distance between two or more billboards placed within the
shall be the same as the minimum distance and separation criteria established by the
California Department of Transportation (Caltrans). All distances shall be measured from
the vertical centerline of each billboard face.
b. All utilities for each billboard shall be underground.
c. No billboard shall have more than one face (display surface) oriented in the
same vertical plane.
d. All billboards shall plainly display, and be visible from no less than 100
feet, the name of the person or company owning or maintaining it and the billboard
identification number.
e. All billboards shall be placed at least 100 feet from any single family
residential zone. The measurement shall be from the closest edge of the billboard to the
closest edge of the single family residential zone or closest property line on which a single
family residential use is located.
C. Application requirements; Review procedures.
1. Application requirements. In addition to the application requirements for
sign permits required by this chapter and code, a person or entity wishing to enter into a
billboard relocation agreement shall submit a request in writing for approval of an
Agreement that includes the following:
a. The name, address phone number and other contact information of
the person or entity proposing the Agreement.
b. Identification of the location proposed for a new or relocated or
modified billboard and the billboard(s) being permanently removed, where applicable;
c. Information that establishes that the person or entity proposing the
Agreement has legal or equitable interest in the billboard being removed or
modified and the site proposed for relocation or placement.
d. Conceptual design drawings for the billboards that includes technical
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specifications to determine the billboard’s compliance with this chapter.
e. An explanation of the compensation to be paid or public benefits to
be provided to the City.
f. The application must include photos of all existing signage or
architectural renderings and elevations of proposed billboards as well as a scaled
plot plan and elevations showing the locations of all existing structures and
improvements on the property, and the proposed billboard.
2. The applicant must pay a filing fee in accordance with an approved
resolution. This fee shall be in addition to any other required fees for permits relative to
the development of the property and shall be for the purpose of defraying the costs
associated with city review and action on the application.”
3. Review Process. All Agreements shall be reviewed by the Planning
Commission at a duly notice public hearing. The public hearing shall be noticed in the
same way that conditional use permits and variances are noticed pursuant to this chapter.
The Planning Commission shall review the Agreement and, after a duly noticed public
hearing, make a recommendation to City Council, based on current development
standards, the location of the proposed relocated or modified billboard and whether the
proposed relocated or modified billboard meets the findings contained in this section.
At a City Council meeting held no later than forty-five (45) days after the Planning
Commission makes its recommendation, the City Council shall review and consider the
Agreement, at a duly noticed public hearing. The hearing before the City Council shall be
noticed the same as any conditional use permit and may be continued from time to time.
In order to approve a request for an Agreement, the City Council shall make the following
findings for approval of an Agreement:
a. The proposed agreement is consistent with the goals, objectives, purposes
and provisions of the General Plan, the Development Code and any applicable specific
plans;
b. The proposed agreement would promote installation of a billboard that is
compatible with the uses and structures on the site and in the surrounding area,
considering the scale and materials of adjacent buildings, the desired character of the
neighborhood, district, or corridor where the billboard is located, and pedestrian
orientation.;
c. The proposed agreement authorizes the installation of a billboard that would
not create a traffic or safety problem, including problems associated with onsite access
circulation or visibility;
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d. The proposed agreement for installation would not interfere with onsite
parking or landscaping required by City ordinance or permit; and
e. The proposed agreement does not promote construction of a billboard that
would not otherwise result in a threat to the general health, safety and welfare of City
residents.
f. The proposed billboard, in addition to its aesthetic treatment, provides
public benefits that would not otherwise accrue to the public in the absence of its
installation.”
SECTION 4. Based on the entire record before the City Council, and all written and oral
evidence presented to the City Council, the City Council hereby finds that this ordinance is
exempt from review under the California Environmental Quality Act (“CEQA”), pursuant to
Sections 15060(c)(2) (the activity will not result in a direct or reasonably foreseeable indirect
physical change in the environment) and 15060(c)(3) (the activity is not a project as defined in
Section 15378) of the CEQA Guidelines, California Code of Regulations, Title 14, Article 3,
because it has no potential for resulting in physical change to the environment, directly or
indirectly.
SECTION 5. If any provision of this Ordinance or the application thereof to any person or
circumstance is held invalid, such invalidity shall not affect other provisions or applications of
the Ordinance which can be given effect without the invalid provision or application, and to this
end the provisions of this ordinance are severable. The City Council hereby declares that it
would have adopted this Ordinance irrespective of the invalidity of any particular portion
thereof. By enacting this Ordinance, the City ordains that nothing herein shall be deemed to
conflict with or duplicate federal or state law, or otherwise or to license any activity that is
prohibited thereunder except as mandated by such laws.
SECTION 6. The City Clerk shall certify the passage of this Ordinance and shall cause the
same to be entered in the book of original ordinances of said City; shall make a minute passage
and adoption thereof in the records of the meeting at which time the same is passed and
adopted; and shall, within fifteen (15) days after the passage and adoption thereof, cause the
same to be published as required by law, in a local newspaper of general circulation and which
is hereby designated for that purpose.
SECTION 7. This Ordinance shall become effective thirty (30) days from and after its
adoption.
MOVED, PASSED, AND ADOPTED at a regular meeting of the City Council on the
15th day of August, 2016, by the following vote:
AYES:
NAYS:
ABSENT:
ABSTAIN:
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______________________________
Joseph R. Rocha, Mayor
ATTEST:
_______________________________
Jeffrey Cornejo, City Clerk
APPROVED AS TO FORM:
_______________________________
Marco A. Martinez
Best Best & Krieger LLP
City Attorney