HomeMy WebLinkAboutAgenda Packet - July 2, 1984 - CC •
CIT A A
CITY ADMINISTRATOR
JUNE 26 , 1984 AGENDA ITEM
MEMORANDUM
TO: HONORABLE MAYOR AND CITY COUNCIL
FROM: LLOYD J . WOOD, CITY ADMINISTRATOR
SUBJECT: PUBLIC TELEVISION PROPOSAL
The attached memo accurately describes the proposal submitted by
Mr. Schenkel. I agree with Julio' s recommendation.
Mr. Schenkel will be present at the Council Meeting to answer any
quest' o .
LLOYD J. WOOD;
CITY ADMINISTRATOR
LJW: tmb
. 7/) 1J' y
* 1001 *
.�, 213 E. FOOTHILL BLVD. , AZUSA, CA 91702 , P.O. BOX WWW (818) 334-5125 }
CITY OFAZUSA
1' ti ,lad OGL
CITY ADMINISTRATOR
JULY 2 , 1984
MEMORANDUM
TO : LLOYD WOOD, CITY ADMINISTRATOR
FROM: JULIO FUENTES , ASST. TO THE CITY ADMINISTRATOR
SUBJECT: COMMUNITY PUBLIC TELEVISION PROPOSAL
INTRODUCTION
The following report summarizes the Community Public Television
proposal.
PROGRAM OBJECTIVE
The South Coast Media Services wants to create a "Community Public
Television" network which provides community access programming
for cities in the San Gabriel Valley. This network proposes to
use existing facilities and community access channels in order to
achieve its goal. Therefore, Mr. Jeff Schenkel , Senior Account
Executive of South Coast Media Services , has solicited the City' s
support for the plan and has requested a $1 , 000 one-time, start-up
fee.
PROGRAM STRUCTURE
According to the proposal , a non-profit , public-benefit corporation,
known as "Community Public Television" will be created. This
corporation will consist of a Board of Directors which may include
either council members , their appointees or representatives from
existing cable commissions . This board will set program policy
and regulations .
In addition to the board. Mr. Schenkel will act as Executive
Director. He will be responsible for program production and oper-
ation and will advertise, solicit grants and promote access .
Continued. . .
•OTHI L BLVD. AZUSA CA 91702 P.O. BOX WWW (818) 334-5125
Community Public Television Proposal
Page Two
r
V
July 2, 1984
PROGRAM LOCATION
Community Public Television will also operate a central office
in the City of San Dimas . This office will coordinate, schedule
and promote community access . Essentially, cities will forward
all access inquiries and requests for programming assistance to
this office at no additional cost to the City.
PROGRAM FOCUS
Most programming will initially focus on local news , community
features , personal profiles , local issues and community forums .
As the overall program develops , additional programming may be
created.
Also, Community Public Television will develop a news magazine
similar to "Eye on L.A. " or "Two on the Town. " This format will
be produced weekly and will consist of three 10-minute segments -
two feature stories and one mail Bag/Calendar segment .
PROGRAM REVIEW
To ensure quality programming, all individuals or groups must
present a specific outline of their program to Community Public
Television. This outline will then be presented along with a
staff recommendation to the board who will make the programming
decision.
PROGRAM DISTRIBUTION
Programs will be distributed in two facets :
1. Local production tapes will, be issued to the City' s Cable
operator for airing.
2. Community Public Television will provide other cities with
duplicate tapes for simultaneous transmission.
EQUIPMENT & PERSONNEL
Under the proposal, cities would make available their video and
editing equipment. Also, student interns would be hired and would
work under the executive director and video consultant ' s direction.
PROGRAM COSTS
Costs for the first year of operation is estimated at $75 , 000.
Approximately, 47/,7 goes for salaries and 53% for operation costs
and fees .
Community Public Television Proposal
Page Three
July 2 , 1984
In order to participate in the plan, the City will have to pay a
one-time $1, 000 fee. Subsequent program funding will be solicited
via grants from major corporations and foundations . In return for
support . these entities would receive acknowledgements through
program credits . Also, private contributions from citizens would
be solicited.
ANALYSIS
The $1. 000 fee is very mimimal in comparison with the benefits that
the City would receive. First , we would get the essential expertize
that would help us develop our access program. Secondly, since
Community Public Television is willing to assist , produce and
deliver programming. this frees up additional staff time that could
be devoted elsewhere. Finally, by participating in the program, the
City avoids having to hire additional personnel to work in community
access . Therefore, based upon these benefits , the program is very
advantageous for the City.
RECOMMENDATION
I would recommend that Council adopt this proposal , pay the $1 . 000
fee and grant Community Public Television the authority to use our
video and editing equipment ; only if five other cities agree to
participate. This was the approach followed by San Dimas and it
appears to be the safest .
Julio Fuentes
Asst. To City Administrator
JF: tdb