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Home My WebLink AboutAgenda Packet - August 7, 1995 - CC (2) piet.3 Redevelopment Agency 011112M,C) OF AZUSA (818) 334-5125 77c&ea ✓ CITY COUNCIL AGENDA MEMORANDUM TO: Honorable Mayor and City Councilmembers FROM: Margaret Hall, Economic Development :pecialist VIA: Henry Garcia, City Administrator ;:a DATE: August 7, 1995 SUBJECT: 1996 Tournament of Roses/Azusa Rose Float BACKGROUND On June 20, 1995, the Redevelopment Agency Board of Directors approved our continued efforts to raise funds for the City of Azusa's float in the 1996 Tournament of Roses Parade. The approval included a deadline of raising$30,000- cash in-hand, by July 30, 1995. The purpose of this report is to provide you with an update on our fund-raising efforts, and to ask for your continued support in Azusa's Tournament of Roses Parade Float. We reached our goal of raising $30,000 by July 30, 1995! We have cash in hand, $30,210. Additionally,we have cash commitments of$18,600, for a total cash contributions of$48,810. To add to this, we have commitments for in-kind goods, valued at $6,500. A summary of the contributions is attached as Exhibit"A." This accomplishment is truly a community achievement. It shows support of the Rose Float from all sectors of the community. We received money form large corporations, small businesses, civic group, city employees, community leaders, and residents. ativj Vrnj— .. Y 213 East Foothill Blvd., P.O. Box 1395, Azusa, California 91702-1395 Honorable Mayor and City Councilmembers 1996 Tournament of Roses/Azusa Rose Float August 7, 1995 Page 2 This was accomplished through our"Friends of the Float" letter campaign and follow-up telephone calls. Custom letters were sent to corporate and business sponsors as well as community leaders and civic organizations. In addition, generic letters were sent to all Azusa businesses. The Azusa Rose Float Steering Committee selected Fiesta Parade Floats as builder, and Raul Rodriguez as designer, of our float. A list of the members is in Exhibit "B". Our float design team met with representatives from Fiesta Parade Floats and Raul Rodriguez's office. The purpose of the meeting was to provide input into the theme of our float. Great ideas were exchanged and we will meet again to review preliminary sketches on August 8, 1995. Fiesta Parade Floats understands that City Council approval is needed in order to continue, and that we would not be charged for any services prior to that approval. We are requesting the City Council's continued support for the 1996 Tournament of Roses Parade Float. We recognize that the float is a joint project between the City and the community. And although the City cannot contribute financially, your unanimous support is critical to the project's success. With this support,the Azusa Tournament of Roses Association will begin our fund-raising activities. Our total project budget is to raise $75,000 by December 31, 1995. A preliminary list of these activities is in Exhibit"C." We would like to kick this off with the a city employees' lunch on August 17. RECOMMENDATION That the City Council continue to endorse and support the City of Azusa's float in the 1996 Tournament of Roses Parade. Respectfully submitted, lit4v1441'44f#1111. Margaret A. Hall Economic Development Specialist agenda\rosft95 EXHIBIT "A" AZUSA TOURNAMENT OF ROSES PARADE FLOAT CONTRIBUTIONS (July 31, 1995) Name Amount Check Received Mr. and Mrs Andrews $1,000 Yes Azusa Glendora Board of Realtors $100 Yes Berger Bros. $1,000 Yes Gale Banks Engineering $500 Yes Deb and Marvin Sandlin $25 Yes Mr. and Mrs.Bob Hartunian $1,000 Yes Henry and Lee Ann Garcia $1,000 Yes Byron Nelson $25 Yes William Kelsey and Dixon James $200 Yes Criterian Catalyst $1,000 Yes Lurece and Bill Hunter $25 Yes Arakelian Enterpries (Athens) $1,000 Yes Deutsch Realty&Management $1,000 Yes Hanson's Juices,Inc. $500 Yes Geographics $200 Yes Judith Harper $25 Yes Sociedad Progresista Mexicana $500 Yes MD Structural Contractors $100 Yes Tom Jenkins $100 Yes Frances B.Gonzales $25 Yes Rosanna and Ronald Jara $30 Yes Jasmine Star,Order of Eastern Star $215 Yes Azusa City Employees Association $200 Yes Good-N-Natural $10 Yes Francisco R.Joseph&Associates $100 Yes Hannemann Fiberglass $100 Yes Cos H. Services $20 Yes Canyon City Printing $100 Yes West Venture Development $2,000 Yes Cristina Madrid $250 Yes Azusa Day School $35 Yes Bert's Motorcycle $1,000 Yes Kin Chinese Fast Food $100 Yes Best Bumper Service $50 Yes Owl Rock Products $2,500 Yes Community Garage $50 Yes Daniel S.Lopez,Concrete $500 Yes Construction Henry Woo Architects $250 Yes BFI $5000 Yes Best,Best&Krieger $500 Yes Wynn Oil $1,000 Yes Calmat $5,000 Monday Azusa Pacific University $1,000 Yes Darlene and Steve Cervantes $200 Yes California Master Printers $100 Yes Progressive Solutions,Inc. $500 Yes Latifa K.Peters and Paul Hurst $10 Yes Romiro Ortiz $15 Yes Cynthia and David Fahrbach $25 Yes Jesus Guiterez $25 Yes Price/Costco Not Specified No Johnny Johnson $15,000 No Azusa Women's Club $100 No Monrovia Nursury $1,250 No Lewis Homes $1,250 No Aerojet Not Specified No Amforge $500 No Mel Mathews $500 No Very Special Chocolates $6,000 In-kind: 3,000 chocolates @ $2 Hanson's Juices $500 In-kind: drinks La Flor De Mexico Not Specified In-kind: food TOTAL RECEIVED $30,210 TOTAL COMMITTED $48,810 TOTAL IN-KIND $6,500 b:contrec.5 7-31-95 EXHIBIT "B" AZUSA TOURNAMENT OF ROSES PARADE FLOAT Steering Committee Members: Name Organization Phone Dixon James Planning Commission 796-6154 (business) 969-9185 (home) Inez Guteirrez Personnel Board 334-2696 School Board Joe Torres Parks & Rec. Commission 334-0681 School Board Beverly Pyper Cultural Hist. Commission 334-3025 Azusa Women's Club Judy Harper Library Commission 339-5160 Jacque Duncan Chamber of Commerce 334-0719 Business Joe Guarrera Director of Parks & Rec. 812-5223 Mary Robutz Attorney at Law 334-9384 Sandy Sigal West Venture Companies 567-3105, ext. 224 Suzanne Schultz EDAC John Broderick Police Chief 812-3250 Diane Beebe City Council Member 812-5243 334-9446 Susan Bray Chamber of Commerce 812-1234 Diane Pennington Aerojet Vera Mendoza Chamber of Commerce 334-1507 Margaret Hall Azusa Redevelopment 812-5200, ext. 5354 Agency AZUSA TOURNAMENT OF ROSES PARADE FLOAT Committee Chairs: Name Committee Phone Henry Garcia Corporate 812-5230 Peggy Martinez Organization 334-8615 Jody Hardison Youth 334-8168 Cathy Contreras Employee 812-3260 Rachel Tapia Festival of the Roses 812-5225, ext. 5450 Vera Mendoza Business 334-1507 Ginny Dadaian Media 812-5237 Lee Ann Garcia (909) 783-0922 EXHIBIT "C" AZUSA ROSE FLOAT Schedule of Events (August 1, 1995) Date Event Staff Status August 5 End of Summer Joe Guarrera Dunk Tank order Swim Party from Marchands. Banner made by staff. August 12 Walk-a-Thon Jody Hardison Postponed until Peggy Martinez school starts. August 17 City Employee Cathy Contreras Distribute flyers. Lunch August 25 Elks Dinner/Dance Rachel Tapia Order invitations. Peggy Martinez September 12 Float Design Vera Mendoza Need to confirm date, Unveiling: Wine & reserve Senior Cheese Party Center, seek food donations. September 16 St. Francis/ Joe Guarrera Need to confirm "Guadalupe"Festival attendance. September 22 Gala Party: "Festival Rachel Tapia Women's Club of the Roses" reserved. September/ Pasadena Margaret Hall Need to confirm • November Tournament House dates, bus, lunch. Tour September 30 Family Harvest Margaret Hall Need to sign up. Festival (Mental Health) October Kids Writing Jody Hardison Contest: "What the Rose Parade Means to Me" c0.‘* October 14 Golden Days Joe Guarrera Parade- concession Carnival-moon bounce Parking- fee Float entry October 24 Chamber Business Vera Mendoza Need merchandise: Expo t-shirts, cups, drinks (Hanson's) October 25 McDonald's Dinner Cathy Contreras October 27 Casino Night Rachel Tapia Suzanne Scholtz TBA Rose Queen/Royal Margaret Hall Court Appearance TBA Rainbow Equestrian Vera Mendoza Center November 4 Golf Tournament Rachel Tapia December VIP Dinner at Fiesta Margaret Hall Parade Floats December 26-31 Float Flowering Cathy Contreras December 31 Equestrian Show/Santa Anita Park b:events.5 AZUSA ROSE FLOAT O Fund-Raising (August 1, 1995) Item Staff Selling Estimated Status Market Cost/Revenue Chocolate Bars Redevelopment Large $0 Staff Employers $6,000 Coffee Mugs Chamber City-wide $200 $1,000 T-Shirts Cathy Contreras City-wide $2,500 $5,000 Pins City-wide $625 $2,500 Utility Bill All utility $625 Stuffer customers $3,000 Banners Vera Mendoza For events Not a fund- 1. Street raiser. 2. Booth Contributions/ Margaret Hall City-wide $ Letter Campaign businesses $5,000 Container Drops City-wide $50 in Stores retailers $300 Walk through City-wide $ Azusa/San $5,000 Gabriel River "Chance" Game, $460 Parade Tickets $7,500 City Employee Debbie Linde City employees $ Pay Check $2,000 Sister City Peggy Martinez TBD Event Rose Margaret Hall To be ParadeVideo coordinated with Viewing other events. In N Out Burger Joe Guarrera To be Cook Out coordinated with other events.