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HomeMy WebLinkAboutAgenda Packet - June 20, 1995 - CC (3) IMP 4Z COMM CD Redevelopment Agency ` OF AZUSA (818) 334-5125 7CaupwLj AGENCY AGENDA ITEM MEMORANDUM TO: Honorable Chairman and Board of Directors FROM: Margaret A. Hall, Economic Development Specialist VIA: Henry Garcia, Executive Director 07-j'e% • DATE: June 20, 1995. SUBJECT: 1996 Tournament of Roses Parade BACKGROUND On April 17, 1995,the City Council unanimously supported staff's pursuit of getting a float in the 1996 Tournament of Roses Parade. The direction from Council was that the float would be community-funded. Since that time, we have submitted the entry fee and formed an Azusa Rose Float Association (committee). The purpose of this report is to update you on our fund raising efforts and to get consensus on pursuing Azusa's entry in the 1996 Tournament of Roses Parade. On May 22, 1995,the committee held it first meeting. The committee member list is attached. The purpose of the meeting was to discuss the level of community(both residential and business) support for the float, and to organize an approach for: (1) float design and build, (2) fund raising, and (3) promotions. The committee agreed to send funding request letters to businesses and meet with float designers and builders. On June 1, 1995, we sent out over 50 letters to businesses, asking for a fmancial contribution. A contribution summary is attached. On June 7, 1995, we met with designers and builders. The purpose of the meeting was to get input from the professionals and to select one designer/builder that we could work with to help in our fund raising efforts. (The meeting Agenda is attached). We felt that we would impress business more if we had a builder on our team. Both builders were willing to work with the committee on fund raising, with the first step being to secure contributions from businesses. This step would give us a comfort level in continuing our fund raising and begin Oiettc-ce 6,/0)- /�- 213 East Foothill Blvd., P.O. Box 1395, Azusa, California 91702-1395 Honorable Chairman and Board of Directors 1996 Rose Parade Float June 20, 1995 Page 2 float design. On June 8, 1995, the committee met to review our designer/builder interviews. At the June 8 meeting it was recommended that we: (1) look into the possibility of a horse drawn wagon in the parade, and (2) take the float project back to the Agency Board to see if there is continued unanimous support to proceed with the project. We inquired with the Tournament of Roses Association regarding the use of horses. The Association advised us that such an entry would be considered an equestrian unit, not a float. They clarified that our invitation is for a float. Thus, we cannot enter a horse drawn wagon in the Rose Parade. We recognize that the float is a joint project between the City and the community. And, although the City cannot financially contribute, your unanimous support is crucial to the project's success. With the Redevelopment Agency Board of Directors support, the Rose committee will select a designer/builder, with no financial obligation, and continue our fund raising efforts through July 1995. At that time we will assess our success and report back to you. RECOMMENDATION Staff requests Redevelopment Agency Board's consensus on pursuing the Rose Parade float entry. Respectfully submitted, - yj. Margaret A. Hall Economic Development Specialist MAH:st Attachments agenda\roseflt95 AZUSA TOURNAMENT OF ROSES PARADE FLOAT Steering Committee Members: Name Organization Phone Dixon James Planning Commission 796-6154 (business) 969-9185 (home) Inez Guteirrez Personnel Board 334-2696 School Board Joe Torres Parks & Rec. Commission 334-0681 School Board Beverly Pyper Cultural Hist. Commission 334-3025 Azusa Women's Club Judy Harper Library Commission 339-5160 Jacque Duncan Chamber of Commerce 334-0719 Business Joe Guarrera Director of Parks& Rec. 812-5223 Mary Robutz Attorney at Law 334-9384 Sandy Sigal West Venture Companies 567-3105, ext. 224 Suzanne Schultz EDAC John Broderick Police Captian 812-3220 Diane Beebe City Council Member 812-5243 Susan Bray Chamber of Commerce 812-1234 Aerojet Vera Mendoza Chamber of Commerce 334-1507 Margaret Hall Azusa Redevelopment 812-5200, ext. 5354 Agency b:\stercom.5 AZUSA TOURNAMENT OF ROSES PARADE FLOAT Contributions Name Amount Check Recieved Mrs. Andrews $1,000 Yes Azusa Glendora Board of $100 Yes Realtors Berger Bros. $1,000 Yes Gale Banks Engineering $500 Yes Very Special Chocolats $6,000 in-kind: 3,000 chocolates @ $2/each Azusa Unified School Not specified Verbal support District Tom Jenkins $100 Verbal support $200 Verbal support Price/Costco West Venture Development $2,000 Verbal support Azusa Pacific University Not specified Verbal support Criterion Catalyst $400 Verbal support Calmat $100 Verbal support TOTAL $11,400 b:money.5 AZUSA TOURNAMENT OF ROSES PARADE FLOAT Design/Build Committee June 7, 1995 Agenda 5:00 p.m. Clem Barrios 5:15 p.m. John Kennedy 5:30 p.m. Richard Chapman Float Masters &Festival Artists 6:00 p.m. Tim Estes Fiesta Floats