HomeMy WebLinkAboutC- 4 Re-organization of Recreation and Parks Department AZUSA
AGENDA ITEM
TO: THE HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: RICK COLE, CITY MANAGER "AO
DATE: SEPTEMBER 23, 2002
SUBJECT: RE-ORGANIZATION OF RECREATION AND PARKS DEPARTMENT
RECOMMENDATION
It is recommended that City Council approve a re-organization of the Recreation and
Parks Department under a single director, incorporating the Senior Services Division
(formerly part of Library and Community Services, currently reporting to the City
Manager), create a new director of Park Planning and Development, phase-in
additional staff as funding becomes available and initiate the re-classification of
certain staff members for new and/or additional duties.
BACKGROUND
The vision that has emerged from the General Plan process for Azusa is of a "quality
family community" in which safe streets and public services like schools, recreation,
parks and our library create a wholesome and supportive atmosphere for residents.
Azusa's recreation programs for youngsters has long been a source of pride and
distinction. Since the building of the Senior Center, we have also provided a high-
quality, low-cost range of programs and services for our older residents. Along with
the Library, Transportation and Park Maintenance, these people-oriented divisions
used to be part of a Community Services Department. Four years ago, Recreation and
Parks became an independent department, with an unusual management team of two
long-time colleagues sharing responsibility for overall administration as well as
dividing up particular areas of focus. This approach has resulted in record-setting
year-by-year growth in both the range and participation of youth sports activities and
a dramatic increase in participation by adolescents in the Department's programs. In
addition, the Department successfully:
• Spearheaded the "2000 Trees in the Year 2000" effort which has resulted in the ,
planting of more than 3500 trees and a comprehensive catch-up program to
trim and maintain our city's trees, resulting in our first-ever designation as a
"Tree City USA"
• Embarked on the first projects in a comprehensive overall and upgrade of our
park facilities, including the make-over at Gladstone Park, new facilities at three
other parks and the Valley's largest Skatepark construction
• Launched a Park Master Plan effort to guide facility and program planning over
the next five years
• Working with the new Public Works Department, addressed deferred
maintenance on the Slauson Pool in time for the most successful summer ever
of aquatics programs
• Continued to put on a growing array of special events throughout the year as
part of an aggressive fundraising and sponsorship program that last year
brought in $75,000 in cash and an equivalent amount in in-kind support for the
Department's events, facilities and programs
All these achievements have occurred without substantial new staff positions or new
funding, beyond fundraising and grants. Council and community expectations for
continuing to expand our recreational programs, facilities and participation are
contingent on new resources, including an augmented staff and addressing the issue
of competitive compensation for both full and part-time staff. Moreover, three
factors have changed in the past year:
• The new Public Works Department was created and the Park Maintenance
Division (which had been the principal responsibility of one of the Associate
Directors) was transferred to that new operation
• Passage of two State bond issues along with park fees from new development
created funding for more than $3 million in new park facilities and land
acquisition, all of which will require extensive project management to complete
- along with new grant opportunities for potentially millions more
• After the departure of the Director of Library and Community Services, a new
Director was hired to focus on the Library, with emphasis on building a new
Library and significantly expanding its programs. With Headstart no longer
being operated by the City, a new approach is needed for the remaining •
Divisions that once made up the Department - Transportation and Senior
Services
The Council has clearly emphasized the importance of recreational activities for youth
as a key element in our "quality family community" vision and as a vital part of our
commitment to public safety. The Council has also called for greater emphasis on
adolescents and the one out of four children in our community growing up in poverty
• and overcrowded conditions. And the Council has also directed staff to actively
pursue grant funding for park improvements and acquisition, both in our
neighborhoods and as part of a River protection and enhancement strategy. Finally,
the Council has been committed to continuing to offer excellent service to our
community's senior community through our Senior Center.
To maintain the quality of our programs and achieve these long-term goals, I propose
a re-organization of our existing Recreation and Parks Department to create a new
Recreation Department, with three divisions:
• Recreation overseeing youth and adult programs and special events
• Senior Services providing recreational, social and nutrition services though our
Senior Center
• Park Development providing planning, grantsmanship and project management
for the "Azusa Park Rennaissance"
Under this proposal, Joe Jacobs would become the new department Director. Randy
Noriega would be Director of Park Development. He would be housed in the new
Department, with shared staff support, but report directly to the City Manager's
office, while collaborating with both the Recreation and Public Works Department on
park planning, management, programming, acquisition and capital project
construction.
Carolyn Crawford, slated to retire next August, would continue to head the Senior
Division, reporting to the Director. Many cities put recreation and senior services in
the same department. It would allow the Department the full advantage of
opportunities to pool resources with the goal of augmenting recreation and human
services to all ages.
Examples of pooling of resources would be insuring Senior Services Division had an
administrative voice at cabinet and would include the augmenting of staffing in the
Senior Center with Recreation personnel as well as looking at the age appropriate,
greater use of both Senior Center and Women's Club facilities during currently dark
periods. Preliminary discussions have even suggested the renaming of the Senior
Center because of the sometimes misleading connotation of "senior" to an aging
adult population whose active lifestyles belie "senior" stereotypes. While only a
suggestion, Crawford has offered the alternative "The Dalton Community Center" . . .
Gateway to Adult Services and Activities".
Additional pooling of resources will also be highly visible in the cooperative
relationship between the new Recreation and Senior Services Department and the
Azusa Unified School District. Both parties have embraced the concept of the
expansion of the after school playground program to include all elementary schools as
well as the coupling of current AUSD facilities and the possibility of transcending their
facilities to parkland acreage during non-school hours. The cumbersome task of
securing additional funding combined with the legal tussles of join use are challenging,
but pale in comparison to the many positives that would arise from such a pooling of
resources. The goal of the partnership would be to provide quality after-school
activities at every Azusa elementary school campus.
As part of our workplan, we are working on the Council's public safety priority with
the goal of expanding staffing and resources in the Police Department, Library and
Recreation areas. With an initial investment of $25,000 during the remainder of this
fiscal year, we can move in the right direction. As part of the $2 million in additional
recurring resources strategy that I outlined to the Council to achieve our goals,
approximately $500,000 would go to the Police Department, $300,000 to the Library
and $200,000 would go to Recreation to address understaffing and competitive pay
issues for full and part-time staff.
We have made tremendous strides as a City, and the new Recreation Department and
"Park Renaissance" emphasis will play an integral part in the City's continued success
story for both will continue to have a noticeable impact in the community.
FISCAL IMPACT
Up to $25,000 would be earmarked from the General Fund fund balance during the
remainder of this fiscal year for the costs of job salary reclassifications and
augmentation of part-time staff hours (to be separately approved as they are
processed.) In future years, additional funding would be contingent on successful
implementation of the strategy for additional revenue to underwrite Police, Library
and Recreation expansion for a safer community.