HomeMy WebLinkAboutD-3 Staff Report - Boxing EventSCHEDULED ITEM
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VIA:
FROM:
DATE:
D-3
HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
SERGIO GONZALEZ, CITY MANAGER
LUCY DEMIRJIAN, SENIOR PROJECT MANAGER
MARCH 18, 2024
SUBJECT: CONSIDERATION OF APPROVAL OF A SPECIAL EVENT PERMIT
APPLICATION AND WAIVER OF FEES FOR COMMUNITY EVENT ON MAY
4, 2024 IN CELEBRATION OF CINCO DE MAYO
BACKGROUND:
The City of Azusa received a request from Congregation Brewery & Cocina to allow for a
community event set to take place on May 4, 2024, in celebration of Cinco De Mayo. The event
organizer would like to host the event in the heart of the downtown district, with the City’s public
parking lot, Heritage Court, the majority of the footprint.
The full day event will run from 3 pm to 10 pm and feature local food vendors, beer garden, live
bands, and activities for the entire family. The event organizers would also like to feature local
boxing clubs to honor the City’s longstanding heritage of boxing and promote local boxing
programs in Azusa. This portion of the program is unconfirmed, additional details will be
forthcoming as the boxing clubs work to put together a family-friendly sparring event.
The event is expected to draw a few thousand people to the area throughout the day. No street
closures are required, therefore, impacts on traffic should be minimal. The request will require
closure of the public parking lot on San Gabriel Blvd, between Foothill and 6th Street, with notices
posted at-least 72 hours prior to the event. The alley will also be closed to vehicles, yet remain
accessible for pedestrian and public safety vehicles.
RECOMMENDATIONS:
Staff recommends that the City Council take the following actions:
1)Consider and approve the request for a Special Event Permit to allow for a one-time
community event on May 4, 2024; and
2) Authorize the closure of the public parking lot for the duration of the event; and
3)Authorize the City Manager to execute the Special Event Permit Agreement in a form
acceptable to the City Attorney, on behalf of the City; and
Pulled off Agenda
City Council
March 18, 2024
Special Event Permit – Community Boxing Event
March 18, 2024
Page 2
4)Make a finding that the community at large will receive a public benefit from the
expenditure of funds for the recommended items and waive associated costs.
ANALYSIS:
The cost to process and issue a Special Event Permit is $5,750. As part of the Special Event Permit
Agreement, Applicants are generally required to provide a deposit of $5,000 into a trust account
prior to the event so that the City may be reimbursed for any personnel and administrative costs.
The request is to waive fees for the Special Event Permit and fees associated with staff time are
under consideration as a result of finding of public benefit expenditure:
•Honors the heritage of boxing in the community;
•Engages the public to participate in a community-wide event;
•Encourages collaboration between the City of Azusa and business community partners; and
•Promotes economic development through exposure of surrounding small businesses.
The event will not impact, nor unnecessarily burden City resources as it will be contained to one
area of the downtown district. The event organizers have been informed of their responsibilities
associated with the event which includes but is not limited to: acquiring permits from the health
departments for food sales, Alcoholic Beverage Control (ABC) license, security for the event, fire
department clearance, and medical stand by. The City will assist with the notification of parking
lot closure.
FISCAL IMPACT:
The fiscal impact associated with the recommended actions are the waiving of the Special Event
Permit fee in the amount of $5,750, which is solely the cost of the Special Event Permit. At this
time, the City does not anticipate any other City Department fees. This consideration does not
include any waiver of non-city agency fees, such as LA County Fire. It will be the responsibility
of the applicant to ensure those respective approvals and fees are addressed.
Prepared and Reviewed by:
Lucy Demirjian
Senior Project Manager
Reviewed and Approved:
Sergio Gonzalez
City Manager
Fiscal Review by:
Talika M. Johnson
Director of Administrative
Services